Football
Reebok Teams Up with NorthEast United FC in Landmark Football Partnership
Ray Sportz Web Desk: Global sportswear brand Reebok has announced a strategic partnership with NorthEast United FC (NEUFC), marking its return to the world of football and a major step in its Indian sports strategy.
Owned by actor and football enthusiast John Abraham, NEUFC recently clinched the 2024 Durand Cup and represents the eight North-Eastern states of India. The club is known for its passionate fan base and strong regional identity.
Reebok, now under Aditya Birla Lifestyle Brands Limited in India, is expanding its global football presence, with similar alliances already in place with Botafogo (Brazil) and Charlton Athletic (England). The partnership with NEUFC aims to promote grassroots talent, energize football culture in India, and inspire a new generation of athletes.
“This is more than a sponsorship — it’s a commitment to the future of Indian sport,” said a Reebok spokesperson.
The collaboration is expected to blend performance, culture, and purpose, ushering in a new era for Indian football.